ELIGIBILITY CRITERIA:
- Passed H.S.C. Examination (Arts/Commerce/Science) of Maharashtra State Board of Higher Secondary Education or any other examination recognized as equivalent thereto.
PASSING STANDARDS:
- The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each course where the course of Internal Assessment and Semester End Examination. The learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internet Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and minimum of Grade E to pass a particular semester. A learner will be said to have passed the course if the learner passess the Internal Assessment and Semester End Examination together.
DOWNLOAD COURSE:
SYLLABUS:
Year
Semester
Course
Code
Title of the Course
Credits
1
I
1
UABMM101
EFFECTIVE COMMUNICATION I
3
2
UABMM102
FUNDAMENTALS OF MASS COMMUNICATION
3
3
UABMM103
INTRODUCTION TO COMPUTER
3
4
UABMM104
HISTORY
3
5
UABMM105
INTRODUCTION TO ECONOMICS
3
6
UABMM106
INTRODUCTION TO SOCIOLOGY
3
Year
Semester
Course
Code
Title of the Course
Credits
1
II
1
UABMM201
EFFECTIVE COMMUNICATION II
3
2
UABMM202
INTRODUCTION TO LITERATURE
3
3
UABMM203
INTRODUCTION TO MEDIA PSYCHOLOGY
3
4
UABMM204
POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM
3
5
UABMM205
PRINCIPLES OF MARKETING
3
6
UABMM206
PRINCIPLES OF MANAGEMENT
3
Year
Semester
Course
Code
Title of the Course
Credits
2
III
1
UABMM301
MEDIA STUDIES
3
2
UABMM302
CREATIVE WRITING
3
3
UABMM303
UNDERSTANDING CINEMA
3
4
UABMM304
PUBLIC RELATIONS
3
5
UABMM305
CULTURAL STUDIES
3
6
UABMM306
ADVANCE COMPUTER
3
Year
Semester
Course
Code
Title of the Course
Credits
2
IV
1
UABMM401
INTRODUCTION TO ADVERTISING
3
2
UABMM402
INTRODUCTION TO JOURNALISM
3
3
UABMM403
RADIO AND TELEVISION
3
4
UABMM404
PRINT PRODUCTION AND PHOTOGRAPHY
3
5
UABMM405
ORGANIZATIONAL BEHAVIOUR
3
6
UABMM406
MASS MEDIA RESEARCH
3
Year
Semester
Course
Code
Title of the Course
Credits
3
V (AD)
1
UABMM501
COPY WRITING
3
2
UABMM502
MEDIA PLANNING & BUYING
3
3
UABMM503
CONSUMER BEHAVIOUR
3
4
UABMM504
BRAND BUILDING
3
5
UABMM505
ADVERTISING IN CON. SOC.
3
6
UABMM506
AD DESIGN
(Practical Paper)
3
Year
Semester
Course
Code
Title of the Course
Credits
3
V (JOUR)
1
UABMM501
REPORTING
3
2
UABMM502
EDITING
3
3
UABMM503
JOURNALISM & PUBLIC OPINION
3
4
UABMM504
FEATURE AND OPINION
3
5
UABMM505
INDIAN REGIONAL JOURNALISM
3
6
UABMM506
NEWS PAPER AND MAGAZINE MAKING (Practical Paper)
3
Year
Semester
Course
Code
Title of the Course
Credits
3
VI (AD)
1
UABMM601
FINANCIAL MGMT.
3
2
UABMM602
CONTEMPORARY ISSUE
3
3
UABMM603
AGENCY MANAGEMENT
3
4
UABMM604
ADVERTISING & MARKETING RESEARCH
3
5
UABMM605
LEGAL ENVIRONMENT AND ADVERTISING ETHICS
3
6
UABMM606
DIRECT MARKETING
3
Year
Semester
Course
Code
Title of the Course
Credits
3
VI (JOUR)
1
UABMM601
PRESS LAW & ETHICS
3
2
UABMM602
INTERNET & ISSUE IN GLOBAL MEDIA
3
3
UABMM603
BROADCAST JOURNALISM
3
4
UABMM604
BUSINESS & MAGAZINE JOURNALISM
3
5
UABMM605
NEWS MEDIA MGMT.
3
6
UABMM606
CONTEMPORARY ISSUE
3
| Year | Semester | Course | Code | Title of the Course | Credits |
|---|---|---|---|---|---|
| 1 | I | 1 | UABMM101 | EFFECTIVE COMMUNICATION I | 3 |
| 2 | UABMM102 | FUNDAMENTALS OF MASS COMMUNICATION | 3 | ||
| 3 | UABMM103 | INTRODUCTION TO COMPUTER | 3 | ||
| 4 | UABMM104 | HISTORY | 3 | ||
| 5 | UABMM105 | INTRODUCTION TO ECONOMICS | 3 | ||
| 6 | UABMM106 | INTRODUCTION TO SOCIOLOGY | 3 |
| Year | Semester | Course | Code | Title of the Course | Credits |
|---|---|---|---|---|---|
| 1 | II | 1 | UABMM201 | EFFECTIVE COMMUNICATION II | 3 |
| 2 | UABMM202 | INTRODUCTION TO LITERATURE | 3 | ||
| 3 | UABMM203 | INTRODUCTION TO MEDIA PSYCHOLOGY | 3 | ||
| 4 | UABMM204 | POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM | 3 | ||
| 5 | UABMM205 | PRINCIPLES OF MARKETING | 3 | ||
| 6 | UABMM206 | PRINCIPLES OF MANAGEMENT | 3 |
| Year | Semester | Course | Code | Title of the Course | Credits |
|---|---|---|---|---|---|
| 2 | III | 1 | UABMM301 | MEDIA STUDIES | 3 |
| 2 | UABMM302 | CREATIVE WRITING | 3 | ||
| 3 | UABMM303 | UNDERSTANDING CINEMA | 3 | ||
| 4 | UABMM304 | PUBLIC RELATIONS | 3 | ||
| 5 | UABMM305 | CULTURAL STUDIES | 3 | ||
| 6 | UABMM306 | ADVANCE COMPUTER | 3 |
| Year | Semester | Course | Code | Title of the Course | Credits |
|---|---|---|---|---|---|
| 2 | IV | 1 | UABMM401 | INTRODUCTION TO ADVERTISING | 3 |
| 2 | UABMM402 | INTRODUCTION TO JOURNALISM | 3 | ||
| 3 | UABMM403 | RADIO AND TELEVISION | 3 | ||
| 4 | UABMM404 | PRINT PRODUCTION AND PHOTOGRAPHY | 3 | ||
| 5 | UABMM405 | ORGANIZATIONAL BEHAVIOUR | 3 | ||
| 6 | UABMM406 | MASS MEDIA RESEARCH | 3 |
| Year | Semester | Course | Code | Title of the Course | Credits |
|---|---|---|---|---|---|
| 3 | V (AD) | 1 | UABMM501 | COPY WRITING | 3 |
| 2 | UABMM502 | MEDIA PLANNING & BUYING | 3 | ||
| 3 | UABMM503 | CONSUMER BEHAVIOUR | 3 | ||
| 4 | UABMM504 | BRAND BUILDING | 3 | ||
| 5 | UABMM505 | ADVERTISING IN CON. SOC. | 3 | ||
| 6 | UABMM506 | AD DESIGN (Practical Paper) | 3 |
| Year | Semester | Course | Code | Title of the Course | Credits |
|---|---|---|---|---|---|
| 3 | V (JOUR) | 1 | UABMM501 | REPORTING | 3 |
| 2 | UABMM502 | EDITING | 3 | ||
| 3 | UABMM503 | JOURNALISM & PUBLIC OPINION | 3 | ||
| 4 | UABMM504 | FEATURE AND OPINION | 3 | ||
| 5 | UABMM505 | INDIAN REGIONAL JOURNALISM | 3 | ||
| 6 | UABMM506 | NEWS PAPER AND MAGAZINE MAKING (Practical Paper) | 3 |
| Year | Semester | Course | Code | Title of the Course | Credits |
|---|---|---|---|---|---|
| 3 | VI (AD) | 1 | UABMM601 | FINANCIAL MGMT. | 3 |
| 2 | UABMM602 | CONTEMPORARY ISSUE | 3 | ||
| 3 | UABMM603 | AGENCY MANAGEMENT | 3 | ||
| 4 | UABMM604 | ADVERTISING & MARKETING RESEARCH | 3 | ||
| 5 | UABMM605 | LEGAL ENVIRONMENT AND ADVERTISING ETHICS | 3 | ||
| 6 | UABMM606 | DIRECT MARKETING | 3 |
| Year | Semester | Course | Code | Title of the Course | Credits |
|---|---|---|---|---|---|
| 3 | VI (JOUR) | 1 | UABMM601 | PRESS LAW & ETHICS | 3 |
| 2 | UABMM602 | INTERNET & ISSUE IN GLOBAL MEDIA | 3 | ||
| 3 | UABMM603 | BROADCAST JOURNALISM | 3 | ||
| 4 | UABMM604 | BUSINESS & MAGAZINE JOURNALISM | 3 | ||
| 5 | UABMM605 | NEWS MEDIA MGMT. | 3 | ||
| 6 | UABMM606 | CONTEMPORARY ISSUE | 3 |
