Bachelor of Mass Media

ELIGIBILITY CRITERIA:
  • Passed H.S.C. Examination (Arts/Commerce/Science) of Maharashtra State Board of Higher Secondary Education or any other examination recognized as equivalent thereto.
PASSING STANDARDS:
  • The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each course where the course of Internal Assessment and Semester End Examination. The learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internet Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and minimum of Grade E to pass a particular semester. A learner will be said to have passed the course if the learner passess the Internal Assessment and Semester End Examination together.
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SYLLABUS:
Year Semester Course Code Title of the Course Credits
1 I 1 UABMM101 EFFECTIVE COMMUNICATION I 3
2 UABMM102 FUNDAMENTALS OF MASS COMMUNICATION 3
3 UABMM103 INTRODUCTION TO COMPUTER 3
4 UABMM104 HISTORY 3
5 UABMM105 INTRODUCTION TO ECONOMICS 3
6 UABMM106 INTRODUCTION TO SOCIOLOGY 3
Year Semester Course Code Title of the Course Credits
1 II 1 UABMM201 EFFECTIVE COMMUNICATION II 3
2 UABMM202 INTRODUCTION TO LITERATURE 3
3 UABMM203 INTRODUCTION TO MEDIA PSYCHOLOGY 3
4 UABMM204 POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM 3
5 UABMM205 PRINCIPLES OF MARKETING 3
6 UABMM206 PRINCIPLES OF MANAGEMENT 3
Year Semester Course Code Title of the Course Credits
2 III 1 UABMM301 MEDIA STUDIES 3
2 UABMM302 CREATIVE WRITING 3
3 UABMM303 UNDERSTANDING CINEMA 3
4 UABMM304 PUBLIC RELATIONS 3
5 UABMM305 CULTURAL STUDIES 3
6 UABMM306 ADVANCE COMPUTER 3
Year Semester Course Code Title of the Course Credits
2 IV 1 UABMM401 INTRODUCTION TO ADVERTISING 3
2 UABMM402 INTRODUCTION TO JOURNALISM 3
3 UABMM403 RADIO AND TELEVISION 3
4 UABMM404 PRINT PRODUCTION AND PHOTOGRAPHY 3
5 UABMM405 ORGANIZATIONAL BEHAVIOUR 3
6 UABMM406 MASS MEDIA RESEARCH 3
Year Semester Course Code Title of the Course Credits
3 V (AD) 1 UABMM501 COPY WRITING 3
2 UABMM502 MEDIA PLANNING & BUYING 3
3 UABMM503 CONSUMER BEHAVIOUR 3
4 UABMM504 BRAND BUILDING 3
5 UABMM505 ADVERTISING IN CON. SOC. 3
6 UABMM506 AD DESIGN (Practical Paper) 3
Year Semester Course Code Title of the Course Credits
3 V (JOUR) 1 UABMM501 REPORTING 3
2 UABMM502 EDITING 3
3 UABMM503 JOURNALISM & PUBLIC OPINION 3
4 UABMM504 FEATURE AND OPINION 3
5 UABMM505 INDIAN REGIONAL JOURNALISM 3
6 UABMM506 NEWS PAPER AND MAGAZINE MAKING (Practical Paper) 3
Year Semester Course Code Title of the Course Credits
3 VI (AD) 1 UABMM601 FINANCIAL MGMT. 3
2 UABMM602 CONTEMPORARY ISSUE 3
3 UABMM603 AGENCY MANAGEMENT 3
4 UABMM604 ADVERTISING & MARKETING RESEARCH 3
5 UABMM605 LEGAL ENVIRONMENT AND ADVERTISING ETHICS 3
6 UABMM606 DIRECT MARKETING 3
Year Semester Course Code Title of the Course Credits
3 VI (JOUR) 1 UABMM601 PRESS LAW & ETHICS 3
2 UABMM602 INTERNET & ISSUE IN GLOBAL MEDIA 3
3 UABMM603 BROADCAST JOURNALISM 3
4 UABMM604 BUSINESS & MAGAZINE JOURNALISM 3
5 UABMM605 NEWS MEDIA MGMT. 3
6 UABMM606 CONTEMPORARY ISSUE 3